It's Never Too Late to be Social.
There are a variety of different opinions when it comes to Facebook & small businesses. The quickest way to help you as a small business owner see clearly is this; If it's worth debating, it's worth investing. Less than a decade ago, businesses, small or large, had zero exposure on Facebook. Now in 2015, there are more than 30 million small businesses branding themselves on Facebook.
Be present. Be approachable. Be open to critizism. These are just a few basics you need when marketing your business on Facebook. The goal shouldn't be to sell, sell, sell to your audience. You need to engage them! So many small businesses fail to stay connected by breaking the first rule of social media. Don't just talk about yourself. Grow your audience following the rule of thirds.
1/3 of your content should be brand specific.
1/3 of your content should be industry specific.
1/3 of your conent should be community specific.
Your custom designed & launched Facebook Business Page needs to represent your business. You need to be consistent with your other marketing & brand standards. From your URL to your page name, to the hours of operation, products available & mission statements; ensure that your page mirrors who & what your business stands for.
When you eliminate confusion or doubt from potential clients you increase engagement & enhance the search relevance for your brand.
Many of the popular social media platforms offer an advertising portal. Facebook is by far the most globally used. This portal gives your brand the ability to advertise along side your big box/chain competitors. Facebook advertising is the only form of advertising affordable for all businesses, regardless of size. You can now pick a target audience, build a graphic add, develop content, deploy, analyze, adjust & re-target from any internet connected device. You even receive live reports. When combined with an organic growth strategy, you will increase your audience & clients.
Inside your business page, you can host custom social media applications for your brand. From simple daily use programs such as calendars & countdowns to more in-depth applications that collect data & contact information from social visitors. Restaurants, cafés, bars & taverns truly benefit from social applications, posting their branded menus for social viewers. Other retailers can build applications that connect your Facebook page directly to available inventory, promotions, even event registration. The sky is the limit.