Not sure, Google it.
Without discussion Google is the single most important player in the world of digtial marketing today. The question remains, "but how do we use it?"
As a search engine, Google plays a major roll in your brand. Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or unpaid ("organic") search results. In general, the earlier (or higher ranked on the search results page), & more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, & more.
For the small business owner, it is important to have your facts in order. Ensure that your business is listed properly & claimed on Google. The phone book is a thing of yester-years & it's primary function is helping children reach the kitchen table. Google is the sole gate keeper helping new, unsuspecting or driven individuals from find your business online, & in turn, on the street.
Is your current website optimized for SEO? Not sure? Contact Red Shoe Media for a free consultation. We will help you better understand the ins & outs of Google.
*For those serious players, invest a monthly budget in to Google Ad-words to stay competitive.