Linkedin is an incredibly valuable tool for business professionals & small business owners. A platform as widely used as LinkedIn has enabled small businesses to list their services & products right in front of millions of their consumers. Own a coffee shop? A restaurant? A bar? Where do business professionals meet to network? Turn on the advertising functions within LinkedIn & you can further the reach of your small business. In a word of mouth market have a world of mouth voice.
In 2015, we need to remember that positioning your business & branding directly impacts your ROI. LinkedIn, like the other social media platforms provides small businesses an audience & stage to speak.
LinkedIn company pages are public & visible. Want to gain followers? Speak on a regular basis. Retailers & service providers, your audience wants to hear from you. If you aren't talking to them, someone else is!
Like many digital platforms, LinkedIn provides general analytics regarding recent posts. It's a fantastic way to measure what content is more attractive & engaging to your audience.
When posting on LinkedIn as a company, it's import to remember that if your posts are not promoted, they are only being seen by your current followers. How many followers do you have?
Make it Personal.
Small business owners are business professionals. Be proud of the work that you've accomplished to build your business & showcase your progress via a LinkedIn Personal Profile.
Position your personal page to host recommendations, endorsements & feedback for the work you've completed. Have the piece of mind knowing you can manage the feedback your own way.