With more than 61% of US consumers parusing the streets with smartphones & tablets in tow, you owe it to your small business to be mobile. With the advancement in website development, social media applications & mobile responsive email platforms, every small business has the ability to put their brand in new customers pockets.
In the past, small businesses needed to build one website for laptops & desktops, then hire someone to build a mobile site for smartphones & tablets. Technology has made having a mobile responsive site much more affordable for everyone. A mobile site needs to showcase the most valuable information regarding your business. Most mobile sites now offered are skinned down to just a selection of content. Many fail to work across the board with Android, iOS, Blackberry & Windows mobile devices.
With your new mobile website from Red Shoe Media, you can stay connected with your clients on the go. And with nearly 2/3 of US consumers serfing the web on their phones, your brand NEEDS to be mobile. Our designs allow mobile users to see all of the content that an at home user would have displayed. PLUS, our sites are fully compatible with all mobile devices.
Be Social - Mobile
More than 25% of US consumers on Facebook check their mobile page 5+ times per day. That's over 15 million mobile Facebook users, or 77 million views per day. With platforms perfect for small businesses such as Pinterest (50 million US users), Twitter (63 million US users), LinkedIn (65 million US users), YouTube (200 million users), & Facebook (206 million US users), mobile consumers are already looking for your brand.
Marketers in 2013 declared 2014 as the year small businesses will have to have no choice but to get on social media with their brands. In 2015, the move to mobile is even greater. With laptops & desktop computers on the decline, this mobile movement is here to stay. With the introduction of Apple iPay & Google Wallet, we know the 61% of US consumers with smartphones & tablets is going to increase dramatically over 2015/2016.
Inbox their Pockets
Emailing has been around for more than a decade. When executed correctly, it is incredibly effective. Small businesses must utilize opt-in emailing to keep the conversation going. More people check their email on their mobile phones than any other device. Your brand is just a click away from landing in your new customers' pocket.
Red Shoe Media starts by helping & training our clients on how to implement email collection. From there, we will design an email program specific to your business & industry. Remember, emailing isn't about sending coupons & discounts. We are all small business owners. We can't afford to give away the farm. Utilize email to invite your customers back. Use it to teach your customers something new. Use it to entertain & leave a warm fuzzy feeling in their hearts, connected to your brand. Stay consistent & use call-to-actions. The tools are out there for small businesses to utilize & Red Shoe Media can facilitate.