Pin it to Win it.
Started here in West Des Moines, Iowa, Pinterest to the world by storm. Since it's conception in 2009, the Pinterest team has gained the attention of women around the world, with more than a 90% female demograhpic profile card. Consumers all over the world spend hours daily traveling inside the land of Pinterest. Users can upload, save, sort, & manage images, known as pins, & other media content (e.g., videos and images) through collections known as pinboards. They can then save individual pins to one of their own boards using the "Pin It" button, with Pinboards typically organized by a central topic or theme. Users can personalize their experience with Pinterest by pinning items, creating boards, & interacting with other members. By doing so, the users "pin feed" displays unique, personalized results.
Pinterest also allows businesses to create pages aimed at promoting their companies online. Such pages can serve as a "virtual storefront". In one case study of a fashion website, users visiting from Pinterest spent $180 compared to $85 spent from users coming from Facebook. These users spent less time on the company's website, choosing instead to browse from the company's pinboard.