Small businesses across the world have taken the reigns with a multitude of different social media platforms. With each of these free sites comes the opportunity to put your small business up in lights. However, with great power comes great responsibility.
Whether your business is brick and mortar, a home service provider or an online distributor, it is important to always think growth. Many small business owners post content throughout the day and rush to be the first to "like" it personally or re-tweet it to their followers. Don't! Each time you take action personally you are limiting your organic reach.
So let's dive in further. Your small lawn mower repair shop posts a link on Facebook page to its website. You log out as the admin and click "like" or "comment". Now all of your personal friends will have the opportunity to see the post. So far, that sounds awesome, right? Wrong. Now you are type-casting your audience. You are hindering the natural organic progression of social media growth. Stand back and allow your content to reach its organic audience. As a small business owner, I am sure you have already pushed your products and services all over your friends. Stop. Let them decide to like the page and further the reach for your brand.
Those of you small business owners that promote using Facebook advertising, this is especially important. You are spending money on getting new likes for your page, or your posts. Don't spend money on yourself. Furthermore, instill some common rules with your staff. Let them know to follow suit. Take these amazing social media platforms and put them to work for you. Find that niche audience, deliver relevant content and stand back and watch it grow. A page with 100 organic likes is more valuable than a page with 500 of your friends. Let your brand speak for itself.
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“The first thing we should do, is we should listen. Listen to what everyday Iowans are facing,” he said.