Get Your Brand Noticed in 140 Characters or less.
Twitter is a force to be reckoned with. More than 500 million Tweets are posted, daily. That's a lot of content. And nearly at 3/4 of a billion users, you can imagine why so many small & large businesses are pushing their brands to the masses.
To Tweet or Not to Tweet, it can't be the question.
Much like traditional marketing & advertising of the past, what & when to publish content remains the question. Twitter is a fast moving platform that pushes a half a billion Tweets each day. As a small business you need to continue to think about your audience. When are they gazing into Twitter, how often? You must think frequency. On average, a mobile Twitter user case see 5 individual post on the display without scrolling. The average user then scrolls down skimming the feed for eye catching headlines, images, links, brand & profile pictures. Is your content being seen, or is it simply being passed by with a clean swipe of an index finger?
#HashTags, Links, Pics & Videos
Content is more than a group of words. The social media revolution has incorporated all forms of media, from text to video, to still images & mp3s. This variety of content, when used correctly will directly impact your social efforts for your brand. Mix up your posts on Twitter. Take our audience on a journey with short links to your businesses website. Introduce them to your staff by sharing pictures. Increase the searchability of your brand by inserting hashtags.
A hashtag is a word or an unspaced phrase prefixed with the hash character (or number sign), #, to form a label. It is a type of metadata tag. Words or phrases in messages on microblogging & social networking services such as Twitter are searchable utilizing the #hashtag. (ie: #SB49, Super Bowl 49)
Don't Get Lazy.
In the past 5 years social media platforms have sprouted a variety of scheduling systems & portals to help individuals manage their platfroms. Be careful. When you schedule your posts in advance your are opening your brand up for a variety of mistakes. Social media is published content & many scheduling systems have made it difficult to edit errors. Worse yet, when you post to far in advance, you risk weather related, local, regional & national impacted events & news from changing your previously determined content.
*Restaurants that offer up their patios for lunch via Twitter are subject to criticism when an unexpecting thunderstorm approaches. Our suggestion; if you must schedule, be cognizant of what you wrote & be able & prepared to edit & adjust punctually & appropriately.